Business Strategy

Beyond the Obvious: Generative AI Applications That Will Transform Marketing, Business and Education [MAICON 23]

Ethan Mollick
Course Duration: 44 minutes
Released: July 2023
Level: Beginner
Join us for a captivating discussion with Ethan Mollick, esteemed professor at the Wharton School of the University of Pennsylvania where he teaches innovation and entrepreneurship, and researches the effects of artificial intelligence on work and education.

Mollick turns his AI research into incredibly useful advice and commentary through his One Useful Thing blog. During this fireside chat, we will explore Mollick’s experiences, ideas and perspectives on the current and future applications of AI that will transform knowledge work and education as we know it. The conversation will touch on lessons from some of his most populars posts, including:

- Setting time on fire and the temptation of The Button
- On-boarding your AI intern
- Catastrophe / Eucatastrophe: We have more agency over the future of AI than we think.
- It is starting to get strange. Let's talk about ChatGPT with Code Interpreter & Microsoft Copilot
- Superhuman: What can AI do in 30 minutes?
- My class required AI. Here's what I've learned so far.

You won't look at the future of marketing (and society) the same.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.
Meet Your Instructor

Ethan Mollick

Ethan Mollick is an Associate Professor at the Wharton School of the University of Pennsylvania, where he studies and teaches innovation and entrepreneurship, and also examines the effects of artificial intelligence on work and education. He also leads Wharton Interactive, an effort to democratize education using games, simulations, and AI. His academic papers have been published in top management journals and his research has been covered by CNN, The New York Times, and other leading publications. He has created numerous teaching games on a wide variety of topics. Prior to his time in academia, Ethan co-founded a startup company, and he currently advises a number of startups and organizations. Mollick received his PhD and MBA from MIT’s Sloan School of Management and his bachelor’s degree from Harvard University.

Associate Professor, Wharton School of the University of Pennsylvania