"> How to Build a Competitive Intelligence Strategy

How to Build a Competitive Intelligence Strategy [Short Course]

Ellie Mirman
Course Duration: 37 minutes
Course Released: June 2020
Level: Beginner
Lifetime access with membership
Companies have traditionally lacked a good way to get insight into their markets. They’ve relied on research firms and internal teams to gather competitive intelligence manually, despite the time-consuming effort that left little time to analyze and act on that research. The explosion of online data combined with AI-powered technology paves the way to gather competitive intelligence programmatically and help companies extract actionable insights in ways that were previously impossible.

This session will dive into the actionable insights you can gather using competitive intelligence technology and how to establish an impactful CI program for your business.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: Introduction to Competitive Intelligence

    • Lesson 2: Identify Your Competitors

    • Lesson 3: Map Competitors' Digital Footprints

    • Lesson 4: Track Competitors' Every Move

    • Lesson 5: Analyze and Identify Trends

    • Lesson 6: Share Intel and Drive Action

    • Lesson 7: Measure Results

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Ellie Mirman

Ellie Mirman is CMO at Mulberry, helping e-commerce retailers grow revenue and increase customer loyalty through a consumer-first platform for product protection. Mirman is an experienced marketing leader with a track record of building and scaling marketing at high-growth tech companies, including Crayon, Toast, and HubSpot. Prior to joining Mulberry, Mirman was CMO at Crayon, where she built the marketing foundation and led all areas of marketing through the company's 10x growth. Before that, she built and scaled the marketing function as VP Marketing at Toast, named one of the fastest-growing companies in North America by both Forbes and Deloitte. Previously, she was one of the earliest members of the HubSpot team and held multiple marketing leadership positions during its growth from 100 customers to IPO.

CMO, Crayon