Research

How to Build a Competitive Intelligence Strategy

Ellie Mirman
Course Duration: 37 minutes
Course Released: June 2020
Level: Beginner
Lifetime access with membership
Companies have traditionally lacked a good way to get insight into their markets. They’ve relied on research firms and internal teams to gather competitive intelligence manually, despite the time-consuming effort that left little time to analyze and act on that research. The explosion of online data combined with AI-powered technology paves the way to gather competitive intelligence programmatically and help companies extract actionable insights in ways that were previously impossible.

This session will dive into the actionable insights you can gather using competitive intelligence technology and how to establish an impactful CI program for your business.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: Introduction to Competitive Intelligence

    • Lesson 2: Identify Your Competitors

    • Lesson 3: Map Competitors' Digital Footprints

    • Lesson 4: Track Competitors' Every Move

    • Lesson 5: Analyze and Identify Trends

    • Lesson 6: Share Intel and Drive Action

    • Lesson 7: Measure Results

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Ellie Mirman

Ellie Mirman is CMO at Crayon, the market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls. Prior to Crayon, she was VP Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie loves working at the intersection between Marketing, Sales, and Product, and building marketing from startup to scale-up.

CMO, Crayon