"> Chatbots, Voice Search and Consumer Behavior

Chatbots, Voice Search and Consumer Behavior [Podcast Recording]

Christi Olson
Duration: 54 minutes
Podcast Released: January 2021
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In this podcast episode, our main topic is conversational AI. Paul Roetzer and Microsoft's Christi Olson discuss the prevalence of conversational AI in our everyday lives—from voice search to chatbots and how they affect consumer behavior.

Note: This video was recorded live during an interview for our Marketing AI Podcast. The audio podcast is available on your favorite podcast app.
Olson also answers several questions she gets from her marketing peers:
When it comes to voice search, where are the answers pulled from? And how does that affect my brand’s ability to show up?
What is the difference between voice search and digital assistants?
How can marketers get started with conversational AI? And what role will it play for the future of marketing?
Meet Your Interviewee

Christi Olson

Christi Olson is the Head of Search, within the Global Media team at Microsoft leading all paid search efforts for the company. She has over a decade of experience in digital marketing leading both in-house and agency teams across the retail, travel, automotive and consumer electronics industries. Olson serves on the Advisory Boards for the Paid Search Association, the Internet Marketing Association, and the University of Idaho School of Business. Olson has been recognized as one of the top 25 most Influential Paid Search experts annually since 2014 by PPCHero and additionally is a recognized global speaker on Digital Marketing Strategy, Search, and Cognitive AI. She is a published author in the Applied Marketing Analytics Journal and regularly contributes to Forbes, AdAge, Marketing Profs, Search Engine Land and Search Engine Journal.

Head of Search, Global Media Team, Microsoft