Business Strategy

An Interview with Mike Kaput [Ask Me Anything Session]

Mike Kaput
Duration: 45 minutes
Recorded October 2020
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In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Mike Kaput, Director, Marketing AI Institute.
In the conversation, he discusses:
How the Marketing AI Institute uses AI for content marketing
Good AI technologies for those just getting started
How to identify AI use cases in a small business
How small businesses can get budget approval for a new tool
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute