Business Strategy

An Interview with Mike Kaput [Ask Me Anything Session]

Mike Kaput
Duration: 45 minutes
Recorded October 2020
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In our Ask Me Anything sessions with Instructors, members ask their questions on marketing AI best practices, technology and AI implementation. Listen to the replay of the conversation with Mike Kaput, Director, Marketing AI Institute.
In the conversation, he discusses:
How the Marketing AI Institute uses AI for content marketing
Good AI technologies for those just getting started
How to identify AI use cases in a small business
How small businesses can get budget approval for a new tool
Meet Your Instructor

Mike Kaput

Mike Kaput is Chief Content Officer at Marketing AI Institute and a senior consultant at PR 20/20. He writes and speaks about how marketers can understand, adopt, and pilot artificial intelligence to increase revenue and reduce costs.

Chief Content Officer, Marketing Artificial Intelligence Institute