Business Strategy

Should AI Pilot Projects Focus on Cost Reduction or Revenue Generation? [Quick Take Video]

Paul Roetzer
1 minutes
Released July 2020
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Our Answering AI series features quick-take videos that answer common AI questions and challenges. In this episode, we answer: Should AI pilot projects focus on cost reduction or revenue generation?
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute