Business Strategy

The 5 Critical Success Factors for AI Implementation [Short Course]

Doug Davidoff
Course Duration: 53 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
The continuous proliferation of marketing and sales technology in general, and AI specifically, represents both a tremendous opportunity and significant barrier for growth-oriented organizations. Research from Gartner, SiriusDecision, CSO and more highlights that increased technology investments are not translating to improved performance.

Top concerns from marketing and sales leaders focus on identifying ways to simplify tech stacks, and gain greater proficiency and traction. Simply put, they’re looking for real-world methodologies that can quickly accelerate growth outcomes without increasing the cost or risks they are exposed to.

As the utilization of AI in the martech stack has matured, key factors for success are becoming clear. In our work and interviews with hundreds of companies, we’ll highlight the five critical success factors that successful implementations follow. We’ll highlight some of the most common mistakes, share how to avoid them and provide the milestones to help you build your roadmap to success.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

    • Course Overview

  • 2

    The Course

    • Lesson 1: Speed Vs. Velocity

    • Lesson 2: The Importance of Business Process

    • Lesson 3: Start at the End

    • Lesson 4: Making It Work For You

    • Lesson 5: Automate the Predictable So You Can Humanize the Exceptional

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Doug Davidoff

Doug Davidoff is the leading advisor for small- and mid-market, high-growth companies that want to align and leverage their strategies, technologies, tactics and processes throughout the full funnel. Davidoff’s unique approach integrates real-world research (done in the field where leads are created and sales take place, rather than in a laboratory) with systems designed to generate methods that drive results. Davidoff’s worked deeply with more than 1,500 companies and seen their financial statements so he knows what works — and what sounds good, but doesn’t work. He’s advised more than a dozen companies that have successfully sold for a combined value of more than $1 billion.

Founder & CEO, Imagine Business Development