No one knows more about using the new real-time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in more than 40 countries to audiences of the most respected firms, organizations and associations. David is the author of ten books—three are international bestsellers—and is best known for “The New Rules of Marketing & PR,” now in its 6th edition, which has been translated into 29 languages and is a modern business classic with more than 400,000 copies sold so far.