"> How To Use Data Exhaust & Machine Learning to Model Behavior
Data and Analytics

How To Use Data Exhaust and Machine Learning to Model Behavior [Short Course]

Richard Boyd
Course Duration: 1.1 hours
Course Released: July 2020
Level: Beginner
Lifetime access with membership
As people traverse the Internet, they leave behind a trail of data. This data exhaust can be harnessed with machine learning to model human behavior in great detail—for both positive and negative purposes. As Netflix, Amazon and Google all know, if you want to understand people, you monitor how they spend their time, money and attention.

This Course will share methods for harnessing data from human activity, and how it can be synthesized and placed in simulated environments to test messaging, identify likely reactions to price changes, pinpoint product preferences, and predict behavior changes based on factors like seasonality and economic conditions.

There is evidence that these synthetic models can be better predictors of future behavior than focus groups and surveys. Learn how to harness this data for your organization.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: Machine Learning: The New Button on the Calculator

    • Lesson 2: Constructive Simulation and Agent-Based Models

    • Lesson 3: Creating Your Own Practice: The Simulation Century

    • Lesson 4: Ethics: The Black Mirror Implications

    • Test Your Learning

  • 3

    Next Steps...

    • Bonus: A Quick Simulation

    • Closing Notes From Your Instructor

    • More Resources for You

    • Before You Go...

Meet Your Instructor

Richard Boyd

Richard Boyd is co-founder and CEO of a machine learning company called Tanjo Inc, and a simulation learning company called Ultisim. At Aerospace giant Lockheed Martin, he created and led a group of innovative engineers and designers across all mission areas called Virtual World Labs. Boyd joined Lockheed Martin in 2007 with the acquisition of 3Dsolve, a North Carolina based computer game technology firm where he was founder and CEO. He also spearheaded the effort to use 3D visualization technologies to create virtual environments for movies including Warner Brothers' feature Fearless, a John Hay film titled The Steal, and Brian dePalma's blockbuster Mission: Impossible. With computer gaming pioneer David Smith, Boyd helped architect the Department of Defense Virtual World Framework. Boyd is also a children’s book author and a graduate of the University of North Carolina at Chapel Hill.

CEO, Tanjo Inc