"> Decision Augmentation: Artificial Intelligence & The Future
Business Strategy

Decision Augmentation: Artificial Intelligence & The Future of Decision Making [MAICON 21 Keynote]

David Benigson
Course Duration: 41 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
Decision augmentation is turning the world’s data into knowledge for decision-makers.

The volume and variety of data sources are overwhelming. Business leaders are forced to make decisions based on fragmented data that lacks personal context. Decision augmentation can empower business leaders in marketing, communications, and a range of other industries to make more efficient, effective decisions.

Machine learning technology transforms data to knowledge—unearthing topics and entities, sentiment and saliency, clustering, and ranking—and transforms this morass of information into structure so a decision-maker can derive meaning from the world’s data.

Decision augmentation creates a human-AI feedback loop that evolves. The more interaction with the system, the better it understands the user and the more effective it becomes. It learns to understand the landscape, benchmark and index against an organization's own strategy, and surface unknown unknowns. This allows an organization to receive suggestions and predictions about issues and events that matter to them, in real-time.

By using AI to augment decision-making at an executive level, business leaders transform how decisions are made, and through that continue to grow their revenue, and deliver more to shareholders, customers, the community around them, and all the stakeholders that modern companies are accountable.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
Meet Your Instructor

David Benigson

David Benigson is the CEO and Founder of Signal AI, a fast growing UK artificial intelligence company that is creating pioneering AI solutions to enable better decision making. Signal AI has built its customer base to over 600 of the worlds largest organizations including HSBC, Deloitte, EY, Citi and Barclays, has over 150 employees globally with offices in London, NYC and HK, and has raised $50 million in venture capital to date. Benigson believes AI is one of the most exciting and significant technological developments of our time and has been recognized for his innovative approach to AI and decision augmentation. A Forbes 30 under 30, DataIQ 100 Most Influential People in Data, and a TEDTalk alum, Benigson is regarded as one of the most influential on the subject.

CEO & Founder, Signal AI