MAICON Archives

Demystifying AI: Tools, Tricks and Tips [MAICON 23]

Erica Salm Rench
Course Duration: 49 minutes
Released: July 2023
Level: Beginner
In this session, participants will learn about low-lift, low-cost AI tools they can begin experimenting with right away at their organizations. The session will include information centered around AI marketing tools, including: SEO / search optimization tools that use NLP for semantic-powered inline optimization; email tools that leverage AI for content recommendation and send time optimization; content generation and inline editing tools; and AI-powered audio editing tools.

This Course is a recording of one of the breakout talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.
Meet Your Instructor

Erica Salm Rench

Erica Salm Rench has spent many years in the world of nonprofits and managing tech-forward, stand-out marketing strategies. Early in her career, she managed internal marketing and communications for Tulane Admission - efforts consumed by hundreds of thousands of school counselors, parents and prospective students. After receiving her MBA from Tulane University, she worked for a digital marketing agency and led a team of more than 40 internet marketing managers, SEO specialists, content marketers and web developers, helping more than 1,000 customers stand out among the chaos of the online marketplace. Salm Rench currently is the COO of rasa.io, and she is passionate about serving the rasa.io community of customers, as well as effective, comprehensive, digital marketing campaigns!

COO