Email Marketing

Designing an Intelligent Email Marketing Program [Short Course]

Ivan LaBianca
Course Duration: 35 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
AI is changing the face of email marketing for marketers, consumers and email service providers. Unfortunately, many marketers are leaving money on the table by neglecting to optimize their email programs to compete in today's environment.

In this Course, we’ll examine the ways email marketing is changing, and then show how you can use artificial intelligence and automation to put your data to work for you.

We’ll break down seven easy steps marketers can take to maximize the results they see from every lead acquired, and every email sent.

Topics covered will include automation, segmentation, frequency and timing optimization, deliverability and authentication.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: How AI Is Changing Email

    • Lesson 2: What Is Intelligent Email Marketing

    • Lesson 3: Six Things AI Can Do For You Today

    • Lesson 4: Seven Steps to a More Intelligent Email Marketing Program

    • Lesson 5: Example: Improving Deliverability and Engagement with AI

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Ivan LaBianca

Ivan LaBianca is the Chief Revenue Officer of Seventh Sense, an optimization system that leverages artificial intelligence to drive better results with email marketing. In his role, LaBianca oversees all revenue operations, which includes sales, marketing and customer success. Prior to Seventh Sense, LaBianca was an independent marketing consultant and has supported organizations such as The Conservation Fund, 2Stone and Beyond Microgreens. LaBianca started his career as a photojournalist, which brought him to countries such as Haiti, India, Nepal, Tunisia, Libya and others. His photos have been widely published including by outlets such as The Wall Street Journal, Amnesty International, NPR, CNN, MSNBC and National Geographic Online.

Chief Revenue Officer, Seventh Sense