AI is going to disrupt a significant number of agencies in the coming year. To adapt, agencies will need to build next-generation services and capabilities around the latest in AI technology. But figuring out which tools and partners to bet on in a rapidly shifting AI landscape isn’t easy.

This talk is here to help. In it, Mike Kaput, Chief Content Officer at Marketing AI Institute, will outline a list of tools and partner programs that agency leaders should know about—ones that offer valuable, lasting capabilities you can use to build a sustainable competitive advantage with AI.

You’ll come away from the talk with a better understanding of how to build next-generation agency capabilities and services, including:

* Clarity on which factors to consider when betting on AI tools and partners
* Guidance on which AI tools to bet on and incorporate into services or operations
* Recommendations on which AI vendor partner programs are worth exploring further

This Course is a recording of a session at the AI for Agencies Summit, which was held Nov. 2023.