Even before the first generated deepfakes were released onto our newsfeeds, the question of how to build trust in the age of AI marketing was already a significant challenge.

Flash forward to today with our large language models (LLMs) and image generators, and the challenge of building trust is quickly becoming a crisis of widespread mistrust. Utilizing AI in marketing has opened up numerous opportunities for growth and efficiency, but if not implemented responsibly, it can be catastrophic for a company. Thankfully, there is a way to not only responsibly use AI in marketing, but also to use AI to develop long-term customer trust and loyalty.

Join Olivia Gambelin, a renowned expert in AI Ethics, in conversation on how to pursue ethical and profitable AI use cases through a new form of AI innovation that focuses on human well-being and values.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.