Generative AI can be a transformative technology for content and marketing teams. But, if any brand is going to go beyond “experimentation,” the biggest challenge won’t be how to “get good at AI.” No one even knows what that means.

A successful generative AI implementation isn’t a technology challenge, it’s a content strategy problem. Right now, most brands are applying generative AI tools to improve a process that doesn’t even exist.

The real opportunity for agencies is to help clients focus on how to build a strategic operation, enabled by generative AI. Let’s get beyond prompts, and talk through the approach of how to position your agency or consulting firm as a trusted advisor in the rapidly evolving world of content, marketing and generative AI.

This is a recording of one of the sessions at the AI for Agencies Summit, which was held Nov. 2023.