Earlier this year, the marketing team at Tomorrow.io made national headlines when it posted a job for the world’s first AI Marketing Specialist. Was this simply a PR stunt or the beginning of the impending AI marketing revolution on how teams are built and structured? Dan Slagen, Chief Marketing Officer at Tomorrow.io, will lead a discussion on our main stage entitled Forecasting the Future Marketing Org Chart & Team.

As AI charges its way into marketing organizations around the world, it will and is already changing the way teams are structured and operate. In this presentation, we will explore how AI is currently reshaping marketing organization charts, team roles, and what the future could have in store. We will explore the balance between humans and AI across branding, product marketing, and performance marketing to understand how the org chart could and should evolve. We will also share specific details on what Tomorrow.io’s AI Marketing Specialist has been up-to since being hired.

First and foremost, AI has the potential to transform marketing organizations for the better across improved efficiency, execution, bandwidth, new roles and capabilities. With the good, however, also comes the bad and potential risks: headcount reduction, the elimination of entire roles, letting AI run your “team” into the ground, etc.

Join us to learn more about how future marketing teams are being crafted, and the questions you should be asking yourself to set your organization up for future success.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.