Content Marketing

From Toy to Tool: How Content Teams are Putting AI Writing Tech to Work [AI for Writers Summit 23]

May Habib
Course Duration: 34 minutes
Released: March 2023
Level: Beginner
Feeling like all of the buzz about AI writing is just a distraction? And that your team has no time to play around with chatbots?

Content teams are feeling the pressure more than ever to create high-quality content at an unprecedented pace. With increasingly limited resources, small teams of writers can feel like they're always one step behind and "working through the backlog." This type of environment produces the rushed, uninspired work that doesn’t deliver on its full potential of value toward marketing goals.

The good news is that leading content teams have found a way to augment their work with AI and break through the content bottlenecks. Join May Habib, co-founder and CEO of Writer, as she shares how to:

- Separate hype from reality
- Identify the right use cases for AI
- Improve your writing workflows
- Drive business results

Note: This session was recorded during our AI for Writers Summit, a virtual event held in March 2023.
Meet Your Instructor

May Habib

May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. She is an expert in natural language processing, AI-driven language generation, and the evolving ways we use language online.

CEO, Writer