What if you could deploy an on-demand, automated research analyst to tackle your most complex business questions? That’s the power behind ChatGPT's Deep Research feature. This isn't just a search tool; it's an AI agent designed to automate the entire research-to-report workflow—autonomously scouring the web, synthesizing dozens of sources, and delivering a comprehensive, fully-cited report.

About This Course

Welcome to the Gen AI Apps Series—rapid-fire, expert reviews designed to help you make fast, informed decisions about the latest AI tools. In this installment, we explore ChatGPT's Deep Research, an on-demand, automated research analyst designed to tackle complex business questions. We'll show you how this agent automates the entire research-to-report workflow. This is a must-watch for any team that does any type of research to support their work.

What You’ll Learn

This course will teach you how to:

- Understand how Deep Research functions as an AI agent to automate an end-to-end knowledge work task.
- Leverage its unique interactive features, like the clarifying questions it asks to refine your research brief before it begins.
- Analyze the structure and quality of its final report in a direct, apples-to-apples comparison with Google's Deep Research tool.

Key Questions Addressed

This review is structured to give you answers to the most important questions about this new technology, including:

- Is this just another chatbot, or is it a genuinely new category of AI tool?
- How does Deep Research handle a truly complex, multi-step business research query?
- Can the AI deliver a polished, well-cited report that's ready for a leadership audience?

Who It’s For

This course is designed for:

- Strategy consultants and market analysts who need to quickly get from "zero to expert" on a new topic.
- Product managers and M&A teams performing market analysis, competitive mapping, or due diligence.
- Any knowledge worker whose role depends on synthesizing large amounts of information under a tight deadline.

What You’ll Do

During this course, you will:

- Watch a hands-on demo where we task Deep Research with creating a complex report on which professional jobs are most susceptible to AI disruption.
- See its unique feature of asking intelligent, clarifying questions to co-create a better research brief.
- Analyze the final 4,400-word report, examining its structure, content, and—most importantly—the quality of its sources.
- Review a direct feature comparison between ChatGPT's tool and its counterpart from Google.