What if you could transform ChatGPT from a general-purpose assistant into a specialized expert for your team, trained on your company's proprietary data, without writing a single line of code? That’s the promise of custom GPTs, a ChatGPT feature that lets anyone build and deploy specialized AI assistants to solve critical business bottlenecks.

About This Course

Welcome to the Gen AI Apps Series—rapid-fire, expert reviews designed to help you make fast, informed decisions about the latest AI tools. In this installment, we explore OpenAI's custom GPTs, a no-code tool that lets you create a purpose-built AI assistant. We'll show you how to combine specific instructions with your own documents—like brand guidelines or internal playbooks—to create a shareable AI tool that automates recurring tasks and gets consistent results.

What You’ll Learn

This course will teach you how to:

- Understand how custom GPTs can be used to solve internal knowledge bottlenecks and dramatically reduce process friction.
- Master the simple, no-code process of creating a custom AI assistant from a natural language prompt.
- Assess the feature’s strengths (no-code builder, high ROI) against its weaknesses (model instability, unreliable knowledge retrieval).

Key Questions Addressed

This review is structured to give you answers to the most important questions about this new technology, including:

- How can my team build a specialized AI without needing a team of developers?
- How easy is it to spin up custom GPTs for a range of tasks?
- How reliable is a custom GPT?

Who It’s For

This course is designed for:

- Internal corporate teams in HR, Sales, or Marketing looking to solve a specific knowledge bottleneck and improve efficiency.
- Individual power users who want to build high-value, personalized productivity tools to automate their work.
- Business leaders exploring the "no-code AI" movement to empower their subject-matter experts to create their own AI solutions.

What You’ll Do

During this course, you will:

- Watch a hands-on demo where we build a "Corporate Comms Coach" GPT from scratch using a simple prompt.
- See the new GPT in action as it proofreads a business email for grammar, spelling, and professional tone.
- Explore other powerful examples to inspire your own creations.