Business Strategy

Hello, Voice.[MAICON 19]

Mitch Joel
Course Duration: 42 minutes
Course Released: May 2020
Level: Beginner
Lifetime access with membership
Learn how voice assistants and smart audio will control technology, change your business and change our lives forever.

Welcome to the no touch world. Forget typing (with keyboards, on glass, with fingers and thumbs). We can (and we will) control everything with our voice.

Over 250 million smart speakers will be in homes and businesses in the coming year. With these speakers ingratiated in our lives, close to 30% of users buy things with them. These devices have close to an 85% approval rating from consumers. Right now, Amazon smart speakers (not including Google or Apple) already reach 15% of United States homes. This technology is scaling at a massive pace and the implication for your business is staggering.

Understanding voice is as important today as a website and strong search engine placement was 15 years ago (and still is). What is your brand voice? What is your voice strategy? Star Trek for some… a massive business opportunity for all.

In 2019, 300+ marketers from 12 countries and 28 states, came together in Cleveland, Ohio for the inaugural Marketing Artificial Intelligence Conference (MAICON). This Course is a recording of one of the conference's main stage talks.

Course Curriculum

  • 1

    Mitch Joel: Hello, Voice.[MAICON 19]

    • Mitch Joel: Main Stage

    • Presentation [PDF]

  • 2

    About MAICON 2019

    • Marketing Artificial Intelligence Conference (MAICON) Highlights

Meet Your Instructor

Mitch Joel

Mitch Joel is Founder of Six Pixels Group, an advisory, investing and content producing company that is focused on commerce and innovation. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

Founder of Six Pixels Group