Gen AI App Series

HeyGen [Gen AI App Series]

Claire Prudhomme
Duration: 21 minutes
Date Released: October 2025
Course Level: Beginner to Intermediate
A single script can now become dozens of videos—each tailored to a different audience, language, or platform—all created inside one browser window. That’s the promise of HeyGen, a generative AI video platform that makes it easy to create professional avatar-led videos and instantly localize them for global audiences.

Welcome to the Gen AI Apps Series, a series of rapid-fire, expert-led reviews designed to help you make fast, informed decisions about the latest AI tools. In this edition, we explore HeyGen, an AI-powered platform that transforms how teams create and scale video content. You’ll learn how to make a customized avatar-led video from scratch using a script, and you’ll discover the groundbreaking translation feature that unlocks multiple languages with synced lip movements and a cloned voice.

During this review, you will:
- Watch a hands-on demo of creating an avatar video from scratch.
- Explore HeyGen’s content generation, editing capabilities and branding features in action.
- Watch the AI-powered translation feature produce a fully localized video in minutes.
What You'll Learn:
Create an avatar-based video from scratch using a custom script.
Apply brand assets, backgrounds, and voice options to tailor professional outputs.
Generate videos optimized for multiple platforms.
Translate videos into new languages with lip-sync and cloned voice technology.
Meet Your Instructor

Claire Prudhomme

Claire Prudhomme is the Marketing Manager of The Artificial Intelligence Show at SmarterX, where she produces multimedia content to help people better understand how AI is shaping marketing and business. With a background in content strategy, photography, and video production, Claire approaches teaching with a storyteller's mindset, making complex ideas feel relatable, relevant, and worth tuning into.

Marketing Manager, SmarterX