Business Strategy

Holding AI Accountable [MAICON 21 Breakout]

Zeze Peters
Course Duration: 43 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership

Software is eating the world, and AI allows us to do more, faster and better. However, AI tools are wholly unaccountable. Hear from CEO Zeze Peters about the perils of black-box AI, strategies AI builders can take in building auditable AI, and steps managers need to take to demand audits of AI used in their businesses. Their future depends on it.

This Course is a recording of one of the breakout talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
In this presentation, you will learn:
Benefits of relying on AI to do key tasks
Perils of black-box intelligence systems
Strategies for AI builders to create auditable AI
Meet Your Instructor

Zeze Peters

Zeze Peters is a Cornell-educated Rocket-scientist and founder of, a Toronto advertising AI startup. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, consumer goods and big data systems for Fortune 1000 companies.'s flagship platform, DNA, lets advertisers run all their ads from one place, while their proactive AI engine optimizes results 24/7. Peters has assembled a team of overachievers to achieve their ultimate goal of pre-emptive advertising everywhere by 2022. Peters is a father of three and loves to tend to his summer garden growing grapes, tomatoes and more. A protean and avid innovator, he regularly speaks and loves to acquire and share knowledge on technology, AI and more.

Rocket Scientist, Founder and CEO,