How to Build a Voice Strategy Blueprint

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How to Build a Voice Strategy Blueprint [Short Course]

Susan Westwater

Course Duration: 25 minutes

Course Released: July 2020

Level: Beginner

Lifetime access with membership

Learn how to plan, create, launch and maintain a voice application for your business. In this Course, Scot and Susan Westwater walk you through the four distinct phases of the process—Discovery, Design and Develop, Launch, and Analysis and Iteration.

At the end of this Course, you’ll walk away with a framework for how to create a voice experience that is both useful and usable for your customers.

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructors
2

The Course
- Lesson 1: An Overview of the Blueprint
- Lesson 2: Discover
- Lesson 3: Design and Development
- Lesson 4: Launch
- Lesson 5: Analysis and Iteration
- Test Your Learning
3

Next Steps...
- More Resources For You
- Before You Go...

Meet Your Instructor

Susan Westwater

With over 20 years of experience at top agencies like Leo Burnett, Frankel, and Ogilvy Impact, Susan Westwater helps marketing leaders turn AI from a buzzword into a business advantage. As co-founder of Pragmatic Digital, she specializes in making AI practical for enhancing customer engagement and driving growth. A recognized thought leader, Westwater is also the co-author of two books, including Voice Marketing, which was named a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

CEO & Co-Founder | Author, Pragmatic Digital

Meet Your Instructor

Scot Westwater

Scot Westwater empowers marketing leaders to integrate AI into their strategies for greater efficiency, personalization, and impact. As Chief Innovation Officer at Pragmatic Digital, he bridges the gap between cutting-edge AI capabilities and real-world marketing challenges. An industry-recognized author and expert in AI-driven marketing strategies, Westwater has co-authored two books, including Voice Marketing, a finalist for the prestigious Leonard L. Berry Marketing Book Award from the American Marketing Association.

Chief Innovation Officer, Pragmatic Digital

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.