How to Build a Voice Strategy Blueprint

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How to Build a Voice Strategy Blueprint [Short Course]

Susan Westwater

Course Duration: 25 minutes

Course Released: July 2020

Level: Beginner

Lifetime access with membership

Learn how to plan, create, launch and maintain a voice application for your business. In this Course, Scot and Susan Westwater walk you through the four distinct phases of the process—Discovery, Design and Develop, Launch, and Analysis and Iteration.

At the end of this Course, you’ll walk away with a framework for how to create a voice experience that is both useful and usable for your customers.

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructors
2

The Course
- Lesson 1: An Overview of the Blueprint
- Lesson 2: Discover
- Lesson 3: Design and Development
- Lesson 4: Launch
- Lesson 5: Analysis and Iteration
- Test Your Learning
3

Next Steps...
- More Resources For You
- Before You Go...

Meet Your Instructor

Susan Westwater

Susan Westwater helps clients solve marketing and customer-experience problems via customer-centric approaches to plan and create useful and usable voice experiences for their audiences. Westwater has presented and authored a number of talks, workshops, articles and ebooks focused on the role voice technology plays in marketing and business strategy. She co-authored Voice Strategy: Creating Useful and Usable Voice Experiences with her husband Scot. Westwater is a co-founder of Voice Masters, an online education program designed to teach innovative business teams about voice and voice strategy. She also is an ambassador for the Open Voice Network and an advocate for Women in Voice.

CEO & Co-Founder | Author, Pragmatic Digital

Meet Your Instructor

Scot Westwater

Scot Westwater focuses on developing useful and usable voice experiences to help businesses provide value to their audiences. He has created numerous videos, and has written articles and ebooks focused on the intersection of business strategy and voice technology. Late last year, he and his wife Susan released Voice Strategy: Creating Useful and Usable Voice Experiences. Westwater has presented talks and workshops at a number of events, including VOICE Summit 2019 and Project Voice 2020. He also is a co-founder of Voice Masters and an ambassador for the Open Voice Network.

CCO and Co-Founder | Author, Pragmatic Digital

AI Academy for Marketers is an online education platform that helps you understand, pilot and scale artificial intelligence.