How to Build a More Intelligent Content Engine

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Content Marketing

The Cognitive Content Hub: How to Build a More (Artificially) Intelligent Content Engine [Short Course]

Paul Roetzer

Course Duration: 1.1 hours

Course Released: June 2020

Level: Beginner

Lifetime access with membership

How much will artificial intelligence (AI) impact your job as a marketer in the next two years? Probably more than you think.

This Course explores the implications of AI on content marketing and provides a step-by-step framework that marries human and artificial intelligence to scale your content and grow your business.

At the end of this Course, you will be able to:

Follow a practical method for building more intelligent content strategies.

Draw from dozens of use cases on AI to increase the efficiency and performance of your content.

Discover a collection of AI-powered content marketing technologies.

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructor
2

The Course
- Lesson 1: Intro to AI + Content Marketing
- Lesson 2: Planning (Steps 1 - 5)
- Lesson 3: Planning (Steps 6 - 10)
- Lesson 4: Planning (Steps 11 - 15)
- Lesson 5: Content Production
- Lesson 6: Content Personalization
- Lesson 7: AI Use Cases
- Test Your Learning
3

Next Steps...
- More Resources For You
- Before You Go...

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.