Content Marketing

The Cognitive Content Hub: How to Build a More (Artificially) Intelligent Content Engine

Paul Roetzer
Course Duration: 1.1 hours
Course Released: June 2020
Level: Beginner
Lifetime access with membership
How much will artificial intelligence (AI) impact your job as a marketer in the next two years? Probably more than you think.

This Course explores the implications of AI on content marketing and provides a step-by-step framework that marries human and artificial intelligence to scale your content and grow your business.
At the end of this Course, you will be able to:
Follow a practical method for building more intelligent content strategies.
Draw from dozens of use cases on AI to increase the efficiency and performance of your content.
Discover a collection of AI-powered content marketing technologies.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: Intro to AI + Content Marketing

    • Lesson 2: Planning (Steps 1 - 5)

    • Lesson 3: Planning (Steps 6 - 10)

    • Lesson 4: Planning (Steps 11 - 15)

    • Lesson 5: Content Production

    • Lesson 6: Content Personalization

    • Lesson 7: AI Use Cases

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute