How to Build a More Intelligent Content Engine

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Content Marketing

The Cognitive Content Hub: How to Build a More (Artificially) Intelligent Content Engine [Short Course]

Paul Roetzer

Course Duration: 1.1 hours

Course Released: June 2020

Level: Beginner

Lifetime access with membership

How much will artificial intelligence (AI) impact your job as a marketer in the next two years? Probably more than you think.

This Course explores the implications of AI on content marketing and provides a step-by-step framework that marries human and artificial intelligence to scale your content and grow your business.

At the end of this Course, you will be able to:

Follow a practical method for building more intelligent content strategies.

Draw from dozens of use cases on AI to increase the efficiency and performance of your content.

Discover a collection of AI-powered content marketing technologies.

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructor
2

The Course
- Lesson 1: Intro to AI + Content Marketing
- Lesson 2: Planning (Steps 1 - 5)
- Lesson 3: Planning (Steps 6 - 10)
- Lesson 4: Planning (Steps 11 - 15)
- Lesson 5: Content Production
- Lesson 6: Content Personalization
- Lesson 7: AI Use Cases
- Test Your Learning
3

Next Steps...
- More Resources For You
- Before You Go...

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.