Business Strategy

Marketer + Machine: How To Buy Smarter Marketing Technology

Paul Roetzer
Course Duration: 1.0 hours
Course Released: July 2020
Level: Beginner
Lifetime access with membership
The great irony of marketing automation is that it’s manual. You, the marketer, write all the rules. You build the plans, produce the creative, run the promotions, personalize the experiences and analyze the performance. Traditional marketing is all human, all the time.


But, the landscape has changed. Leading brands know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. It must become marketer + machine.
AI doesn’t replace marketers, it augments your knowledge and capabilities. AI gives you superpowers. It’s time to discover yours.
This Course teaches you how to:
Discover AI use cases for our business.
Evaluate and rate AI-powered technologies.
Integrate AI solutions into your marketing technology stack, team and strategies.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: The State of Marketing Technology + AI

    • Lesson 2: What Can We Learn From the Autonomous Vehicle Industry?

    • Lesson 3: The Marketer-to-Machine (M2M) Scale

    • Lesson 4: 10 Steps to Buying Smarter Tech (1-5)

    • Lesson 5: Lesson 4: 10 Steps to Buying Smarter Tech (6-10)

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute