Marketer + Machine: How To Buy Smarter Marketing Technology

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Business Strategy

Marketer + Machine: How To Buy Smarter Marketing Technology [Short Course]

Paul Roetzer

Course Duration: 1.0 hours

Course Released: July 2020

Level: Beginner

Lifetime access with membership

The great irony of marketing automation is that it’s manual. You, the marketer, write all the rules. You build the plans, produce the creative, run the promotions, personalize the experiences and analyze the performance. Traditional marketing is all human, all the time.

But, the landscape has changed. Leading brands know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. It must become marketer + machine.
AI doesn’t replace marketers, it augments your knowledge and capabilities. AI gives you superpowers. It’s time to discover yours.

This Course teaches you how to:

Discover AI use cases for our business.

Evaluate and rate AI-powered technologies.

Integrate AI solutions into your marketing technology stack, team and strategies.

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructor
2

The Course
- Lesson 1: The State of Marketing Technology + AI
- Lesson 2: What Can We Learn From the Autonomous Vehicle Industry?
- Lesson 3: The Marketer-to-Machine (M2M) Scale
- Lesson 4: 10 Steps to Buying Smarter Tech (1-5)
- Lesson 5: Lesson 4: 10 Steps to Buying Smarter Tech (6-10)
- Test Your Learning
3

Next Steps...
- More Resources For You
- Before You Go...

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.