Alex Olesen is the Senior Director of Vertical Strategy for Persado, responsible for injecting deep industry understanding and insights into Persado's client and partner relationships. Olesen and his team use a combination of campaign performance and public economic data to predict the incremental revenue Persado can deliver for clients as a result of AI-driven marketing campaigns. Once live, Olesen's team works with clients on performance reporting to measure actual revenue uplift against projections to ensure long-term financial success. Prior to Persado, Olesen managed the value engineering practices at Twilio and MediaMath.
