Content Marketing

How to Drive Language Personalization at Scale with AI featuring Persado [Webinar Replay]

Alex Olesen
Duration: 49 minutes
Webinar Released: August 2021
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Alex Olesen, Senior Director of Vertical Strategy at Persado, will explain how language personalization with AI can drive acquisition and growth while building powerful customer experiences.

You’ll see AI in Action as Persado shares case studies from both a leading retailer and a leading financial services company that unlocked new sources of value, insights, and engagement. AI is not just generating content but predicting the language that inspires customers in every moment.

Note: This webinar was originally recorded live as part of the MAICON: AI in Action series.
Meet Your Instructor

Alex Olesen

Alex Olesen is the Senior Director of Vertical Strategy for Persado, responsible for injecting deep industry understanding and insights into Persado's client and partner relationships. Olesen and his team use a combination of campaign performance and public economic data to predict the incremental revenue Persado can deliver for clients as a result of AI-driven marketing campaigns. Once live, Olesen's team works with clients on performance reporting to measure actual revenue uplift against projections to ensure long-term financial success. Prior to Persado, Olesen managed the value engineering practices at Twilio and MediaMath.

Senior Director of Vertical Strategy, Persado