Business Strategy

Turning Point: How to Evolve Your Marketing Strategy to Fit the Transformational Age of AI [MAICON 23]

Meghan Keaney Anderson
Course Duration: 32 minutes
Released: July 2023
Level: Beginner
Generative AI has dissolved one of the longest-standing creative barriers marketers face: the ability to convey our ideas quickly and at scale. In a time of ever-increasing content demands, that's a welcomed relief. But this transformational technology requires a corresponding transformation in strategy. Too often in marketing, we see new technology and rush to the lowest bar of its usage. This session will guide viewers through the ways in which their marketing strategies can evolve as a result of content acceleration, changes to search, and both the strengths and flaws of AI.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in July 2023.
Meet Your Instructor

Meghan Keaney Anderson

Meghan Keaney Anderson is a writer and marketing executive with twenty years of experience at the intersection of brand, product marketing and demand generation. She currently runs marketing for Jasper, an AI platform that helps companies create on-brand AI content anywhere. Prior to Jasper, Keaney Anderson was in executive marketing roles at HubSpot and The Wanderlust Group. She helped HubSpot grow from a start-up to a publicly traded global company over the course of 10 years. Outside of work, Keaney Anderson serves on the board of directors of FamilyAid, an organization working to prevent homelessness for thousands of families in Boston. She's been known to be bribed for marketing consulting in exchange for a donation to their important work.

Head of Marketing, Jasper