Short Courses

Piloting AI: How to Get Started with Artificial Intelligence

Paul Roetzer
Course Duration: 47 minutes
Course Released: June 2020
Level: Beginner
Lifetime access with membership
How do you get started with marketing artificial intelligence?

The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That’s how you build executive support for the longer term vision and transformation.

From audience targeting, to content strategy, to SEO, media buying, email writing, and forecasting conversions and churn, hundreds of activities marketers perform every day will be intelligently automated to some degree in the near future.

Piloting AI goes beyond the splashy headlines and buzzwords to explore a practical framework that makes AI approachable and actionable for marketers.
You’ll come away with:
A clear understanding of marketing AI.
Tips on how to identify quick-win pilot projects.
Steps to solve marketing challenges more efficiently.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: What Is Artificial Intelligence?

    • Lesson 2: Why Should Marketers Use AI?

    • Lesson 3: Piloting AI: Problem-Based Model

    • Lesson 4: Piloting AI: Use Case Model

    • Lesson 5: Tips for Buying Smarter Technology

    • Lesson 6: Closing Thoughts

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources for You

    • Before You Go...

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute