Content Marketing

How to Think About Natural Language Processing and Generation in Marketing [MAICON 21 Keynote]

Christopher S. Penn
Course Duration: 43 minutes
Released: September 2021
Level: Beginner
Lifetime access with membership
The language we use as people communicating with each other is rich and filled with valuable information and insights, but few marketers ever harness even a fraction of the potential. It's like having a gold mine underneath you and all you own is a garden trowel.

In this keynote from TrustInsights.ai Chief Data Scientist Christopher Penn, discover how marketers can tap into the power of language using AI and machine learning.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.
During this session, you’ll learn:
The different kinds of natural language processing and generation
What tools are available today commercially and what's cutting edge
Practical applications and examples of natural language processing in marketing
A framework for adopting natural language processing in your marketing
Meet Your Instructor

Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development. Penn is a 2021, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Co-Founder and Chief Data Scientist, Trust Insights