How to Transform Creative Workflows and Production with AI
Advertising

How to Transform Creative Workflows and Production with AI featuring Celtra [Webinar Replay]

Ghazal Badiozamani
Duration: 45 minutes
Webinar Released: August 2021
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You have a creative team that rivals the best creative teams, but with creative execution comes versioning, resizing, updates and other rote tasks. While we've automated much of other marketing workflows, the creative process is still mostly manual. But it doesn't need to be.

Celtra will show use cases on how brands have used AI-powered technology to increase their speed-to-market, improve brand consistency across regions and markets, and automate processes for personalization. We will also show how machine learning is teaching the system how to help you do smarter and faster work so you can focus on creative ideation and creation.

Note: This webinar was originally recorded live as part of the MAICON: AI in Action series.
Meet Your Instructor

Ghazal Badiozamani

Ghazal Badiozamani leads the product management organization at Celtra, defining the future of creative-led advertising at scale. Most recently, she drove digital transformation for a $3.5B business within RELX, a FTSE 100 global company, with the aim of enabling machine learning and AI technologies that deliver new revenue opportunities. Prior to this role, she worked with Kleiner Perkins Caufield and Byers to incubate two start-ups. Badiozamani completed a BA at Stanford University, an MSc at the London School of Economics and an MBA at The Wharton School, University of Pennsylvania. She is also learning to play piano, but is easily bested by her six-year-old son.

SVP Product Management, Celtra