Imagen 4 [Gen AI App Series]
Claire Prudhomme
Date Released: September 2025
Course Level: Beginner to Intermediate
Great creative work demands incredible detail, and achieving photorealism with AI tools can be a major challenge. In this course, we'll demonstrate how Imagen 4 can be a powerful creative partner, generating high-resolution images with remarkable attention to detail, from the angle of a beam of light to individual water droplets.
Welcome to the Gen AI Apps Series, a series of rapid-fire, expert-led reviews designed to help you make fast, informed decisions about the latest AI tools. In this edition, we take a deep dive into Imagen 4, a text-to-image model from Google DeepMind, available for both consumers and enterprises. You'll see how this tool goes beyond simple image generation to produce high-quality, photorealistic images and text that can transform your marketing and design workflows.
Key Questions Addressed
This review is structured to give you answers to the most important questions about this new technology, including:
- How well does the tool handle text and logos in images?
- What are the differences between the Fast, Standard, and Ultra models, and how does pricing affect their performance?
- What are some of the known quirks and limitations, such as difficulty with long sentences or complex logic?
- How does Imagen 4's ability to create realistic images benefit creative professionals and marketing teams?
Who It’s For
This review is designed for:
- Creative Professionals and Digital Marketers: Individuals who need to generate high-quality visuals and logos for projects, campaigns, and ad copy.
- Business Owners: Those looking to create visuals and graphics for their business without getting lost in complex techniques.
- AI Enthusiasts: Anyone curious about how AI tools are evolving.
What You’ll Do
During this review, you will:
- Watch a hands-on demo where we test Imagen 4's capabilities by generating images with different styles and details.
- See a demonstration of how the tool handles text rendering in a three-panel cartoon.
- Explore the user interface of Google AI Studio and Whisk to understand how to navigate and use the tools.
- Observe the differences in results when switching between models like Fast and Ultra.
Evaluate the strengths and weaknesses of Imagen 4, including its photorealism and text rendering capabilities.
Distinguish between Imagen 4's three models—Fast, Standard, and Ultra—to choose the best one for your needs based on speed, cost, and precision.
Generate high-resolution images with up to 2K resolution.
Compare Imagen 4 to other tools, understanding its focus on creating high-quality images from scratch.