AI for Agencies Summit

Inside the Agency: Rapid Fire Case Studies from AI-Driven Agency Leaders [AI for Agencies Summit 23]

Cathy McPhillips
Course Duration: 1.5 hours
Released: November 2023
Level: Beginner
Hear from AI-driven agency leaders on how they are using, and thinking about, AI within their companies:

* How to Use AI for SEO: Better Content and Higher Rankings with ChatGPT with Andy Crestodina, Orbit Media Studios
* AI for Podcasting with Cathy McPhillips, Marketing AI Institute
* Humanizing Your Content During a Time of AI: 8 Keys to Success with Marcus Sheridan
* Building an AI Agency Council with Asma Stewart
* Navigating AI's Wild West: The What, Why and How of Your Generative AI Policy with Taylor Radey

This is a recording of one of the sessions at the AI for Agencies Summit, which was held Nov. 2023.
Meet Your Instructor

Cathy McPhillips

Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

Chief Growth Officer, Marketing AI Institute
Meet Your Instructor

Andy Crestodina

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Crestodina has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Co-founder & CMO, Orbit Media Studios
Meet Your Instructor

Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences. In 2017, Forbes named Marcus "One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by The New York Times and featured in Inc., The Globe and Mail, Forbes, and many more. As an owner of IMPACT, Sheridan has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives more than 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book,” and Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Learn more at MarcusSheridan.com.

Partner, IMPACT
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Asma Stewart

Asma Stewart is a seasoned marketing strategist with expertise in leveraging Generative AI to accelerate growth. Stewart has been in the world of Generative AI since 2017 and is at the forefront of utilizing intelligent technologies to drive strategic growth and market leadership. Currently, Stewart is the head of Growth Marketing Practice and AI Strategy at ICR where her practice is focused on building data-driven growth engines for their clients. Additionally, she co-leads ICR’s AI Council.

Managing Director, ICR
Meet Your Instructor

Taylor Radey

Taylor Radey is the founder of Randall Pine, a B2B marketing consulting and services agency. Over the last 15 years, she’s consulted for dozens of brands, from startups to enterprises, and held leadership roles in digital marketing and agency management.

Founder, Randall Pine