Prolific author and nationally recognized, award-winning blogger, Matt Heinz is president and founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker—memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
As Principal, CMO and Operating Executive at Norwest, Lisa Ames lends more than 20 years of B2B marketing experience to lead the firm's brand strategy and support portfolio company leaders with optimizing and scaling their businesses for growth. Prior to joining Norwest, she was vice president of Marketing at Lucidworks and has held leadership roles at VC-backed B2B SaaS companies, including Demandbase and Castlight Health. While at Demandbase as VP of Demand Generation & Brand, Ames became a certified Account-Based Marketing expert and frequent speaker on ABM best practices. Ames holds a bachelor of arts degree in sociology from Stanford University.
Helen Baptist is BrandMuscle’s Chief Strategy and Market Officer. With more than 20 years of go-to-market (GTM) expertise and a history of ensuring organizational alignment for companies like PathFactory, ItemMaster, and Fishbowl Inc., Baptist is no stranger to delivering value and driving tangible results. Since joining BrandMuscle in November 2022, her focus has been on elevating BrandMuscle’s go-to-market strategy and enhancing the customer journey to help brands and their affiliates optimize local marketing to grow revenue.
Amanda Todorovich is the Enterprise Executive Director of Digital Marketing at Cleveland Clinic. In her role, she leads a team of 100+ caregivers responsible for the website, blog, social media, video, podcasts, email and more. The Cleveland Clinic website is among the top 30 most-visited sites in the world. Todorovich joined Cleveland Clinic in 2013. In 2016, she was named Content Marketer of the Year by Content Marketing Institute. She is also a 2019 inductee of the Healthcare Internet Hall of Fame Innovative Individuals. Previously, she was the Chief Content Officer and co-founder of MedCity News. Todorovich holds a bachelor’s in public relations from Ohio Northern University and a master’s in communication from The University of Akron.
