Who Should Be Involved in Marketing AI Pilot Projects?
Business Strategy

Who Should Be Involved in Marketing AI Pilot Projects?

Paul Roetzer
2 minutes
Released July 2020
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Our Answering AI series features quick-take videos that answer common AI questions and challenges. In this episode, we answer: Who should be involved in marketing AI pilot projects?
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute