Business Strategy

Explore AI-Enabled Content Intelligence [Podcast Recording]

Jeff Coyle
Duration: 49 minutes
Podcast Released: January 2021
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In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business.

Note: This video was recorded live during an interview for our Marketing AI Podcast. The audio podcast is available on your favorite podcast app.
In this interview, we discuss:
How AI can level up your content marketing.
How major advancements in natural language generation (NLG) are transforming the field.
Predictions for the future of content marketing as we know it.
Plus, major MarketMuse announcements for 2021.
Meet Your Interviewee

Jeff Coyle

Jeff Coyle is the Co-founder and Chief Product Officer for MarketMuse. Coyle is a data-driven search engine marketing executive with more than 21 years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and ecommerce managers build topical authority, improve content quality and turn semantic research into actionable insights. His company is the recipient of multiple Red Herring North America awards, multiple US Search Awards Finalist, Global Search Awards Finalist, Interactive Marketing Awards shortlist, and several user-driven awards on G2, including High Performer, Momentum Leader and Best Meets Requirements. MarketMuse has 35 full-time employees and is headquartered in Boston. Prior to starting MarketMuse in 2015, Coyle was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. He earned a bachelor's degree in Computer Science from Georgia Institute of Technology. Coyle frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He has been featured on Search Engine Journal, Marketing AI Institute, State of Digital Publishing, SimilarWeb, Chartbeat, Content Science, Forbes and more. For more information, visit

Co-Founder and Chief Product Officer, MarketMuse