"> Language AI and the Future of Writing
Content Marketing

Language AI and the Future of Writing: How Natural Language Processing and Generation Automate and Augment Storytelling [MAICON 22]

Mike Kaput
Course Duration: 38 minutes
Released: August 2022
Level: Beginner

There is a race among technology companies to understand and generate language. In part, entrepreneurs and AI researchers seek to augment and automate copywriting in order to make advertising, communications, content marketing, email marketing, and social media marketing more efficient. But that’s only the start of the story.

Language, to some, is considered fundamental to intelligence. And as language AI capabilities rapidly expand through innovations from Google, DeepMind, Microsoft, OpenAI, Meta AI and others, we are entering a realm of excitement and uncertainty.

The potential for more intelligent marketing is seemingly limitless, but so many critical questions remain unanswered.

For example, how do we protect consumers and businesses from disinformation and misinformation? How does bias in language models affect the tools we use as marketers? And how do we prepare for unintended consequences on our customers and employees?

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.
This panel will:
Discuss the current capabilities of language AI to augment and automate your team, while addressing the limitations and concerns of today’s language models.
Offer practical advice on language AI tools that can bring immediate value to companies.
Explore the potential near-term language AI advancements that could disrupt media companies, agencies and brands.
Meet Your Instructor

Jeff Coyle

Jeff Coyle is the Co-Founder and Chief Strategy Officer for MarketMuse. Coyle is a data-driven search engine marketing executive with more than 21 years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. His company is the recipient of multiple Red Herring North America awards, multiple US Search Awards Finalist, Global Search Awards Finalist, Interactive Marketing Awards shortlist, and several user-driven awards on G2, including High Performer, Momentum Leader and Best Meets Requirements. Prior to starting MarketMuse in 2015, Coyle was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. He earned a bachelor's in Computer Science from Georgia Institute of Technology. Coyle frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He has been featured on Search Engine Journal, Marketing AI Institute, State of Digital Publishing, SimilarWeb, Chartbeat, Content Science, Forbes and more. For more information,visit www.marketmuse.com

Co-Founder and Chief Strategy Officer, MarketMuse
Meet Your Instructor

Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development. Penn is a 2021, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Co-Founder and Chief Data Scientist, TrustInsights.ai
Meet Your Instructor

Lisa Spira

Lisa Spira is a linguist who has focused her career on leading the design of language-based digital products. Her professional passions live at the point where language, technology, and humans intersect. As Head of Content Intelligence at Persado, Spira leads the team responsible for the language innovation and insights within the platform. In her free time, she loves to bake and is an avid puzzle solver.

Head of Content Intelligence, Persado
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). He is also the author of Bitcoin in Plain English, a beginner’s guide to the world’s most popular cryptocurrency.

Chief Content Officer, Marketing AI Institute