Language AI and the Future of Writing

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Content Marketing

Language AI and the Future of Writing: How Natural Language Processing and Generation Automate and Augment Storytelling [MAICON 22]

Mike Kaput

Course Duration: 38 minutes

Released: August 2022

Level: Beginner

There is a race among technology companies to understand and generate language. In part, entrepreneurs and AI researchers seek to augment and automate copywriting in order to make advertising, communications, content marketing, email marketing, and social media marketing more efficient. But that’s only the start of the story.

Language, to some, is considered fundamental to intelligence. And as language AI capabilities rapidly expand through innovations from Google, DeepMind, Microsoft, OpenAI, Meta AI and others, we are entering a realm of excitement and uncertainty.

The potential for more intelligent marketing is seemingly limitless, but so many critical questions remain unanswered.

For example, how do we protect consumers and businesses from disinformation and misinformation? How does bias in language models affect the tools we use as marketers? And how do we prepare for unintended consequences on our customers and employees?

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held in August 2022.

This panel will:

Discuss the current capabilities of language AI to augment and automate your team, while addressing the limitations and concerns of today’s language models.

Offer practical advice on language AI tools that can bring immediate value to companies.

Explore the potential near-term language AI advancements that could disrupt media companies, agencies and brands.

Meet Your Instructor

Jeff Coyle

Jeff Coyle is the co-founder and CSO for MarketMuse. Coyle is a data-driven search engine marketing executive with more than 21 years of experience in the search industry. He is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

Co-Founder and Chief Strategy Officer, MarketMuse

Meet Your Instructor

Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research and development.

Co-Founder and Chief Data Scientist, TrustInsights.ai

Meet Your Instructor

Lisa Spira

Lisa Spira is a linguist who has focused her career on leading the design of language-based digital products. Her professional passions live at the point where language, technology, and humans intersect. As Head of Content Intelligence at Persado, Spira leads the team responsible for the language innovation and insights within the platform. In her free time, she loves to bake and is an avid puzzle solver.

Head of Content Intelligence, Persado