We all rely on a stack of tools packed with data about marketing and sales performance. When we discover and weave together the insights hidden in these tools, they can reveal all sorts of new opportunities for marketing and sales growth.

It’s a wonderful notion, but then reality sets in:

- Doing analysis is a humungous time suck.
- Rarely are the insights groundbreaking revelations.
- Only those who thoroughly understand how data points relate can decipher what it’s showing.
- One tool’s data is not captured or counted the same way as another—we are not comparing apples to apples.

So, what’s the answer? Obviously, the answer is AI, but out-of-the-box ChatGPT alone can’t unlock the insights you’re looking for. AI needs curated and formatted data. It needs context beyond what’s available in the data. And, it needs an automation tool to bring it all together.

In this session, Moehring will:

- Introduce the most important metrics to any marketing tracking and reporting system.
- Dive into how powerful “Why?” can be in reporting.
- Show ways to bring context into your analysis.
- Demonstrate how AI, paired with automation tools, can do all the heavy lifting.

This session is for you if you’d like actionable data-driven insights delivered to your inbox every Monday morning.