As generative AI rapidly transforms industries, the legal frameworks surrounding intellectual property are evolving just as quickly—introducing both new challenges and significant opportunities for organizations that rely on content, branding, and creative assets. In this dynamic fireside chat, Bridget McCormack, President & CEO of the American Arbitration Association, joins legal innovation strategist Jen Leonard to explore how businesses can navigate the shifting intellectual property landscape while leveraging AI’s potential for innovation.

Leonard and McCormack will unpack the latest legal and regulatory developments tied to generative AI and IP, including landmark court cases, legislative movements, and emerging best practices. Drawing on Bridget’s leadership at the AAA, they’ll examine how organizations can respond to these changes—not just to remain compliant, but to rethink operations and emerge stronger in an AI-driven world.

Marketing professionals, like their legal and business counterparts, must now grapple with complex questions: Who owns content generated by AI? How can companies protect brand identity when AI models can mimic established styles and voices? And what proactive strategies can mitigate risk while unlocking creative potential? This session offers actionable insights for turning legal ambiguity into strategic advantage—whether you're leading a brand, developing marketing campaigns, or building AI-powered solutions.