AI is transforming the marketing landscape—but turning that transformation into measurable business results remains a challenge. In this session, Eva Dong, Lead of Value Realization for AI at Google Cloud, shares a practical framework tailored for marketing leaders who want to turn AI from an experimental tool into a proven driver of revenue and efficiency. You'll learn how to overcome common challenges like cost unpredictability, scaling AI-powered marketing initiatives, and measuring real ROI.

Through case studies across industries, Dong will show you how to unlock the true value of your AI investments. Walk away with actionable strategies to make your AI initiatives sustainable, impactful, and aligned with bottom-line marketing goals.

Whether you're a CMO, marketing ops leader, or AI-savvy strategist, this session will equip you with a clear roadmap to profitable AI adoption in marketing.