See how one marketing team evolved from 20 to 100+ AI teammates working alongside 25 humans to build a collaborative, high-performing human + AI org. In this behind-the-scenes session, Liza Adams shares what’s possible when AI is designed by and for the people doing the real work.

This session shows you the practical path to AI implementation in marketing:

- Watch live demonstrations of custom GPTs working together to solve real marketing challenges
- Learn step-by-step how to build and orchestrate these tools—without technical expertise
- See how team members evolved from AI users to builders and guides, with some even reimagining and redefining their own roles

We'll build and demonstrate custom GPTs like a digital twin, campaign developer and pitch deck creator that reduced routine work while improving output quality.

The six-month journey delivered concrete results:

- 75% faster content creation
- 98% accuracy in lead qualification
- 35% improvement in campaign performance

This is practical, responsible AI adoption. It’s where technology elevates human talent and prepares teams for what’s next.

Leave with starter kits, templates and a playbook to build your own AI teammates and a vision for scaling human + AI collaboration.