Rebecca Bultsma is an AI Ethics & Trust Strategist who helps organizations turn responsible AI into a competitive advantage. Drawing on over 16 years in strategic communication and her research in Data and AI Ethics at the University of Edinburgh, she works with leaders in marketing, education, and policy to build AI strategies rooted in transparency, fairness, and trust. Bultsma has spoken on stages across North America, and is known for translating complex AI issues into engaging, actionable insights. She helps decision-makers align AI with human values, earn stakeholder trust, and drive meaningful results.