Helen Baptist is the Chief Strategy & Market Officer at Lytho, where she sets the corporate and go-to-market strategies ensuring alignment with the ever-changing market and growth objectives. With decades of leadership in SaaS, she has held senior roles guiding global companies through transformation by aligning technology, people, and processes to deliver measurable results.
Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
