Business Strategy

What Is AI? [Quick Take Video]

Paul Roetzer
Course Duration: 7 minutes
Course Released: April 2021
Level: Beginner
Lifetime access with membership
In a new video series created in collaboration with HubSpot, Paul Roetzer answers the question: What Is AI?

Below is a preview of the video topics.
In this course you will learn:
So how does AI actually work?
How does it mimic human intelligence—and what can it actually do?
And what does this mean for you as a consumer and marketer?
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute