"> What Is AI? [Quick Take Video]
Business Strategy

What Is AI? [Quick Take Video]

Paul Roetzer
Course Duration: 7 minutes
Course Released: April 2021
Level: Beginner
Lifetime access with membership
In a new video series created in collaboration with HubSpot, Paul Roetzer answers the question: What Is AI?

Below is a preview of the video topics.
In this course you will learn:
So how does AI actually work?
How does it mimic human intelligence—and what can it actually do?
And what does this mean for you as a consumer and marketer?
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute