Business Strategy

What Is AI? [Quick Take Video]

Paul Roetzer
Course Duration: 7 minutes
Course Released: April 2021
Level: Beginner
Lifetime access with membership
In a new video series created in collaboration with HubSpot, Paul Roetzer answers the question: What Is AI?

Below is a preview of the video topics.
In this course you will learn:
So how does AI actually work?
How does it mimic human intelligence—and what can it actually do?
And what does this mean for you as a consumer and marketer?
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX