Marketing in the Age of Conversational AI
Conversational

May AI Help You? Marketing in the Age of Conversational AI [Short Course]

Christi Olson
Course Duration: 34 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
The age of touch as the primary user interface between consumers and devices is being disrupted. We’re entering the uncharted territory of voice and conversational interfaces led by Internet of Things (IoT) and connected devices—from smart home speakers and other connected home devices, to in-car infotainment systems, to AR/VR devices.


In this Course, learn how AI-based cognitive services are changing how people can interact with virtual assistants and their voice, and, at a high level, how marketers should consider these tools for consumer-based interactions as a new marketing channel.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: Introduction to Conversational AI

    • Lesson 2: Conversational AI Skills

    • Lesson 3: Voice Assistance Framework

    • Lesson 4: Consumers and Conversational AI

    • Lesson 5: Question and Action

    • Lesson 6: Cognitive Services

    • Test Your Learning

  • 3

    Next Steps...

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Christi Olson

Christi Olson is the Head of Search, within the Global Media team at Microsoft leading all paid search efforts for the company. She has over a decade of experience in digital marketing leading both in-house and agency teams across the retail, travel, automotive and consumer electronics industries. Olson serves on the Advisory Boards for the Paid Search Association, the Internet Marketing Association, and the University of Idaho School of Business. Olson has been recognized as one of the top 25 most Influential Paid Search experts annually since 2014 by PPCHero and additionally is a recognized global speaker on Digital Marketing Strategy, Search, and Cognitive AI. She is a published author in the Applied Marketing Analytics Journal and regularly contributes to Forbes, AdAge, Marketing Profs, Search Engine Land and Search Engine Journal.

Head of Search, Global Media Team, Microsoft