CMO + ???: The Marketing Organization of the Future

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Business Strategy

CMO + ???: The Marketing Organization of the Future [Short Course]

Nancy A. Shenker

Course Duration: 18 minutes

Course Released: July 2020

Level: Beginner

Lifetime access with membership

What will a marketing department look like in five years? How do marketing professionals need to prepare for the jobs of the future? What will a typical workday look like? Every marketing job will transform as a result of AI. Get ready to co-bot!

Course Curriculum

1

Welcome to the Course!
- A Message From Your Instructor
2

The Course
- Lesson 1: History and Future of AI
- Lesson 2: Marketing Jobs of the Future
- Lesson 3: How to Get AI Future-Ready
- Test Your Learning
3

Next Steps...
- Closing Notes From Your Instructor
- More Resources For You
- Before You Go...

Meet Your Instructor

Nancy A. Shenker

Founder of theONswitch® marketing (www.theonswitch.com), Nancy A. Shenker was formerly a senior executive for major consumer and business brands, including Citibank, MasterCard and Reed Exhibitions. She has written four books, including EMBRACE THE MACHINE — 111 WAYS AI WILL CHANGE YOUR MARKETING JOB. She publishes four websites, has a regular column in Thrive Global, and writes for a wide range of tech and SaaS companies and other businesses. She also contributed to Inc.com (a column called Bots & Bodies about the human side of tech). She speaks frequently about trends at national conferences in a variety of industries.

CEO, theONswitch®

AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.