Business Strategy

CMO + ???: The Marketing Organization of the Future [Short Course]

Nancy A. Shenker
Course Duration: 18 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
What will a marketing department look like in five years? How do marketing professionals need to prepare for the jobs of the future? What will a typical workday look like? Every marketing job will transform as a result of AI. Get ready to co-bot!

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: History and Future of AI

    • Lesson 2: Marketing Jobs of the Future

    • Lesson 3: How to Get AI Future-Ready

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Nancy A. Shenker

Founder of theONswitch® marketing (, Nancy A. Shenker was formerly a senior executive for major consumer and business brands, including Citibank, MasterCard and Reed Exhibitions. She has written four books, including EMBRACE THE MACHINE — 111 WAYS AI WILL CHANGE YOUR MARKETING JOB. She publishes four websites, has a regular column in Thrive Global, and writes for a wide range of tech and SaaS companies and other businesses. She also contributed to (a column called Bots & Bodies about the human side of tech). She speaks frequently about trends at national conferences in a variety of industries.

CEO, theONswitch®