You understand the fundamentals of AI, but now comes the most critical question: How do you actually make it work for your business and career?

Many organizations invest in AI, but fail to see significant returns because they lack a clear process for identifying and launching the right projects. This Professional Certificate series provides that process, giving you a complete playbook to bridge the gap between understanding AI and creating measurable value with it.

About This Series

The Piloting AI series is your hands-on guide to moving from AI theory to tangible business impact. In this series, you will master a complete methodology for identifying, prioritizing, and building high-impact AI pilot projects.

You will learn two powerful frameworks: a bottom-up Use Case Model for finding quick efficiency gains, and a top-down Problem-Based Model for aligning AI with your most critical strategic goals.

The series culminates by empowering you to become a creator, teaching you how to build your own custom AI assistants to augment your capabilities and accelerate your performance. Upon completion, you will be equipped to lead the charge in your organization, confidently launching the pilot projects that prove the value of AI and pave the way for a full-scale transformation.

Across this four-course series, you will learn how to:

- Apply two practical frameworks—The Use Case Model and The Problem-Based Model—to identify a balanced portfolio of AI pilot projects.
- Master a systematic process for prioritizing AI initiatives based on value, feasibility, and strategic alignment.
- Deconstruct jobs and campaigns into automatable tasks to find immediate efficiency gains and build momentum.
- Craft compelling business cases for AI projects by defining and quantifying high-value business problems.
- Build your own custom AI assistants (“Co-X”) using platforms like OpenAI’s GPTs, Google’s Gems, and Anthropic’s Projects.

This Professional Certificate series provides a comprehensive, actionable answer to the key questions every leader faces when adopting AI:

- Now that my team understands AI, what is the process for getting started with real projects?
- How do we decide what to work on first to ensure we get some quick wins and build buy-in?
- Should our AI strategy focus on improving efficiency (bottom-up) or solving major business challenges (top-down)? (Hint: You need both).
- How do I build a powerful, data-driven business case to get budget and approval for my AI ideas?
- How can I empower myself and my team to build our own simple AI tools instead of waiting for vendors?

This Professional Certificate series is designed for:

- Business leaders, department heads, and managers responsible for implementing AI and demonstrating its ROI.
- Innovators, strategists, and product managers tasked with finding and launching new AI-powered solutions.
- AI-forward professionals who have completed the AI Fundamentals series and are ready to lead the implementation of AI in their roles.

Throughout this Professional Certificate program you will:

- Engage with interactive courses that provide proven frameworks, real-world case studies, and practical tools.
- Utilize downloadable workbooks to apply the Use Case and Problem-Based Models to your own organization.
- Learn to use custom AI assistants like JobsGPT and ProblemsGPT to accelerate your work.
- Complete a series of hands-on exercises that culminate in building your very own custom AI assistant.

What You'll Earn

Upon successful completion of all courses in this series, you will earn the Piloting AI Professional Certificate.

Course Series Syllabus

This Professional Certificate is comprised of the following four courses:

- Course 1: Piloting AI in Business: Moving from Understanding to Adoption
- Course 2: The Use Case Model: Brainstorming and Prioritizing AI Pilot Projects
- Course 3: The Problem-Based Model: Accelerating Growth and Innovation with AI
- Course 4: How to Build Your Co-X: Creating AI Assistants That Augment Human Potential