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Business Strategy

Piloting AI for Marketers Series [Certification Bundle]

Paul Roetzer
8.8 hours
Released: December 2022
How do you get started with AI?

The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success.

From audience targeting, to content strategy, to SEO, media buying, writing, design, and forecasting conversions and churn, hundreds of activities marketers perform every day are being intelligently automated by smarter technologies.

At the same time, AI enables businesses to deliver the personalization and experiences that consumers expect, while enhancing creativity, innovation, and decision making.

Don’t wait for the marketing world to get smarter around you. Now is the time to understand and pilot AI in your company.

Piloting AI for Marketers is a collection of on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs.

Paul Roetzer, Marketing AI Institute founder and CEO, and Mike Kaput, Marketing AI Institute chief content officer, take you on a journey that includes an overview of the basics of AI and how it works; deep dives into practical frameworks to get started; and dozens of sample use cases and AI vendors that will accelerate your adoption and success.

The series includes almost eight hours of content, complete with on-demand short courses, video lessons, quizzes, downloadable resources, final exam, and a professional certificate upon completion.

In the end, you’ll have everything you need to assess AI vendors with confidence, launch pilot projects, and lead your team to immediate lifts in productivity and performance.

Become the change agent within your business and the one who drives the next frontier in digital transformation.

Become a next-gen marketer. This is where your journey begins.
What You'll Learn:
Basic definitions and applications of AI.
Tips to identify AI use cases.
Processes to prioritize quick-win pilot projects.
Steps to solve marketing challenges more efficiently.
Frameworks to assess and buy AI technologies.
Case studies of brands building smarter businesses with AI.
Resources to gain executive support for AI initiatives.
Strategies to launch pilot programs with confidence.
Guidance to advance your career, and your team.

Course curriculum

  • 1

    Welcome to the Series

    • A Message from Paul Roetzer, Founder & CEO, Marketing AI Institute

    • About the Series

    • About Marketing AI Institute

    • Meet Your Instructors
  • 2

    Course 1: Intro to AI for Marketers

    • Course Overview

    • What Is Your AI Opportunity?

    • What Is Artificial Intelligence?

    • What Are Common AI Use Cases?

    • How Do You Get Started?

    • How Do You Buy AI Tech?

    • What Is Your Learning Journey?

    • Quiz Yourself on Course 1
  • 3

    Course 2: State of Marketing AI Industry

    • Course Overview

    • About the 2022 Report

    • 6 Key Findings

    • Top 10 Use Cases

    • Quiz Yourself on Course 2
  • 4

    Course 3: The Use Case Model

    • Course Overview

    • What is the Use Case Model?

    • How to Choose Your Pilot Projects

    • Inside the Institute

    • Quiz Yourself on Course 3
  • 5

    Course 4: The Problem-Based Model

    • Course Overview

    • What is the Problem-Based Model?

    • How to Choose Your Pilot Projects

    • Inside the Institute

    • Quiz Yourself on Course 4
  • 6

    Course 5: Marketer + Machine: How To Buy Smarter Marketing Tech

    • Course Overview

    • The State of Marketing AI Technology

    • What Can We Learn from the Autonomous Vehicle Industry?

    • The Marketer-to-Machine (M2M) Scale

    • How to Assess Vendors

    • Quiz Yourself on Course 5
  • 7

    Course 6: The Future of Business is AI, or Obsolete

    • Course Overview

    • The (Rapid) Rise of Next-Gen Businesses

    • 3 Stages of AI Transformation

    • 10 Steps to Scaling AI

    • Quiz Yourself on Course 6
  • 8

    Course 7: Intro to AI for Advertising

    • Intro to AI for Advertising

    • Top AI for Advertising Use Cases

    • Top AI for Advertising Tools

    • Quiz Yourself on Course 7
  • 9

    Course 8: Intro to AI for Analytics

    • Intro to AI for Analytics

    • Top AI for Analytics Use Cases

    • Top AI for Analytics Tools

    • Quiz Yourself on Course 8
  • 10

    Course 9: Intro to AI for Communications and PR

    • Intro to AI for Communications and PR

    • Top AI for Communications and PR Use Cases

    • Top AI for Communications and PR Tools

    • Quiz Yourself on Course 9
  • 11

    Course 10: Intro to AI for Content Marketing

    • Intro to AI for Content Marketing

    • Top AI for Content Marketing Use Cases

    • Top AI for Content Marketing Tools

    • Quiz Yourself on Course 10
  • 12

    Course 11: Intro to AI for Customer Service and Experience

    • Intro to AI for Customer Service and Experience

    • Top AI for Customer Service and Experience Use Cases

    • Top AI for Customer Service and Experience Tools

    • Quiz Yourself on Course 11
  • 13

    Course 12: Intro to AI for Ecommerce

    • Intro to AI for Ecommerce

    • Top AI for Ecommerce Use Cases

    • Top AI for Ecommerce Tools

    • Quiz Yourself on Course 12
  • 14

    Course 13: Intro to AI for Email Marketing

    • Intro to AI for Email Marketing

    • Top AI for Email Marketing Use Cases

    • Top AI for Email Marketing Tools

    • Quiz Yourself on Course 13
  • 15

    Course 14: Intro to AI for Sales

    • Intro to AI for Sales

    • Top AI for Sales Use Cases

    • Top AI for Sales Tools

    • Quiz Yourself on Course 14
  • 16

    Course 15: Intro to AI for SEO

    • Intro to AI for SEO

    • Top AI for SEO Use Cases

    • Top AI for SEO Tools

    • Quiz Yourself on Course 15
  • 17

    Course 16: Intro to AI for Social Media Marketing

    • Intro to AI for Social Media Marketing

    • Top AI for Social Media Marketing Use Cases

    • Top AI for Social Media Tools

    • Quiz Yourself on Course 16
  • 18

    Course 17: AI and You

    • Course Overview

    • Gradually, Then Suddenly

    • AI + Creativity

    • What Do You Do Next?

    • Quiz Yourself on Course 17
  • 19

    Test Your Learning

    • Certification Exam
  • 20

    BONUS - Updated Intro to AI for Marketers!

    • Intro to AI for Marketers (Recorded May 2023)
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and PR 20/20; author of Marketing Artificial Intelligence (Matt Holt Books, 2022), The Marketing Performance Blueprint (Wiley, 2014), and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute
Meet Your Instructor

Mike Kaput

Mike Kaput is the Chief Content Officer at Marketing AI Institute. Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. An avid writer, Kaput has published hundreds of articles on how to use AI in marketing to increase revenue and reduce costs. Kaput is the co-author of "Marketing Artificial Intelligence: AI, Marketing and the Future of Business" (Matt Holt Books, 2022).

Chief Content Officer, Marketing AI Institute
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