How AI Has Already Changed the Way Consumers Connect

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Business Strategy

How AI Has Already Changed the Way Consumers Connect [Podcast Recording]

Mathew Sweezey

Duration: 42 minutes

Podcast Released: January 2021

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Mathew Sweezey is regarded as one of the leading minds on the future of marketing. During his interview with host Paul Roetzer, Sweezey discusses the “Post AI Consumer,” and how AI has already changed the way consumers connect, find things, interface with technology, and make purchasing decisions.

Note: This video was recorded live during an interview for our Marketing AI Podcast. The audio podcast is available on your favorite podcast app.

Watch the whole interview to hear more about:

How “deep fakes” can actually be a positive thing.

Shopping on the "edge," and why it’s the next major wave of commerce.

How you can adapt to a world in which AI powers everything.

Ways to understand and apply AI in your career now.

Meet Your Interviewee

Mathew Sweezey

Mathew Sweezey is the director of market strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology and new business strategies have changed the way startups, Fortune 500 and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Sweezey is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.

Director of Market Strategy, Salesforce