Business Strategy

Privacy & Profits: Putting AI to Work [Short Course]

Tim Hayden
Course Duration: 48 minutes
Course Released: July 2020
Level: Beginner
Lifetime access with membership
As 2020 has already shown, the decade ahead will be nothing like any decade behind us. Marketers are increasingly required to compete with Google and Amazon, as each provides voice-controlled utility for on-demand search and frictionless commerce to 1/4 of Americans 18+.

Under such influence, customers expect a personalized experience from every brand, at every touch point. To compound the challenge, the California Consumer Privacy Act and other similar laws going into force amid poor systems integration make it difficult for marketers to deliver contextually-relevant content to current customers, much less unknown prospective buyers.

Let's discuss the critical need to unify your current customer data and capitalize on personalization in order to reduce digital operations expenses, while scaling success across all customer experience efforts.

Course Curriculum

  • 1

    Welcome to the Course!

    • A Message From Your Instructor

  • 2

    The Course

    • Lesson 1: Understanding Privacy Laws

    • Lesson 2: Five Blessings of Data Privacy

    • Lesson 3: Managing Consent, and Selecting and Implementing Solutions

    • Test Your Learning

  • 3

    Next Steps...

    • Closing Notes From Your Instructor

    • More Resources For You

    • Before You Go...

Meet Your Instructor

Tim Hayden

Tim Hayden is the CEO of Brain+Trust, a strategic consultancy that empowers brands to compete and grow revenue by leveraging their primary data. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Uber, Citrix, IBM and others to identify influencers and for reputation management. Hayden is also former head of the Mobile program at Edelman Digital in North America. He has served as a catalyst for transformational change in some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell, Hilton Worldwide, Kraft Foods, and Walmart. He is co-author of The Mobile Commerce Revolution (Pearson, October 2014), lives with his wife and son in Austin, and hasn't owned a car since 2003.

CEO, Brain+Trust