Quick Takes

Paul Roetzer
Course Duration: 31 minutes
July 2020
Level: Beginner
Lifetime access with membership
Our Answering AI series, presented by Marketing AI Institute creator Paul Roetzer, features quick-take videos (3-5 minutes apiece) that answer common AI questions and challenges.

Course curriculum

  • 1

    Answering AI

    • About the Answering AI Series

    • What is the definition of marketing AI?

    • Are AI and machine learning the same thing?

    • What are common applications of AI in marketing?

    • What are the goals for adopting AI?

    • What are the most popular use cases for marketing AI?

    • What are some examples of AI in everyday life?

    • How do marketers get started with AI?

    • What are the challenges of getting started with AI?

    • Should AI pilot projects focus on cost reduction or revenue generation?

    • Who should be involved in marketing AI pilot projects?

Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON). As a speaker, he's focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Founder & CEO, Marketing Artificial Intelligence Institute