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Quick Takes

Paul Roetzer
Course Duration: 31 minutes
July 2020
Level: Beginner
Lifetime access with membership
Our Answering AI series, presented by Marketing AI Institute creator Paul Roetzer, features quick-take videos (3-5 minutes apiece) that answer common AI questions and challenges.

Course curriculum

  • 1

    Answering AI

    • About the Answering AI Series

    • What is the definition of marketing AI?

    • Are AI and machine learning the same thing?

    • What are common applications of AI in marketing?

    • What are the goals for adopting AI?

    • What are the most popular use cases for marketing AI?

    • What are some examples of AI in everyday life?

    • How do marketers get started with AI?

    • What are the challenges of getting started with AI?

    • Should AI pilot projects focus on cost reduction or revenue generation?

    • Who should be involved in marketing AI pilot projects?
Meet Your Instructor

Paul Roetzer

Paul Roetzer is founder and CEO of Marketing AI Institute and SmarterX; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Artificial Intelligence Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Founder & CEO, Marketing Artificial Intelligence Institute and SmarterX
AI Academy is an online education platform that helps you understand, pilot and scale artificial intelligence.
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