Reaching the Post AI Consumer

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Business Strategy

Reaching The Post AI Consumer [MAICON 21 Keynote]

Mathew Sweezey

Course Duration: 44 minutes

Released: September 2021

Level: Beginner

Lifetime access with membership

By 2025, 95% of all consumer interactions with a brand will happen via AI. AI is having a massive effect on consumers, and the methods we use to reach them. Dive deep with Mathew Sweezey, Director of Market Strategy at Salesforce, and Harvard Business Review author to see the new consumer expectations resulting from AI and what this means for how you grow and sustain your business in the post-AI world.

This Course is a recording of one of the main stage talks at the Marketing Artificial Intelligence Conference (MAICON), which was held virtually in 2021.

Meet Your Instructor

Mathew Sweezey

Mathew Sweezey is the director of market strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology and new business strategies have changed the way startups, Fortune 500 and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Sweezey is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.

Director of Market Strategy, Salesforce